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A 24-year-old woman became the first Victoria’s Secret model with Down syndrome — she has no limits

Sofia Jirau, a successful model, is also living her businesswoman dreams with her own line, Alavett.
PUBLISHED DEC 30, 2024
A screenshot of the model making headlines globally (Cover Image Source: YouTube | Sofia Jirau)
A screenshot of the model making headlines globally (Cover Image Source: YouTube | Sofia Jirau)

Sofía Jirau, a 24-year-old model from Puerto Rico, is making history as the first model with Down syndrome to star in a Victoria’s Secret campaign.

According to Us Weekly, Jirau was chosen as one of the faces of the Love Cloud Collection, a new line of uber-comfy bras and underwear. After the collection's launch, Jirau took to Instagram to thank the lingerie company for viewing her as a model "without limits".

“One day I dreamed of it, I worked for it and today it’s a dream come true,” the Latin model wrote in Spanish, with a black and white photo. “I can finally tell you my big secret. I am Victoria’s Secret’s first model with Down syndrome!” 



 

"Thank you Victoria's Secret for seeing me as a model who has #NoLimits and making me part of the inclusive Love Cloud Collection campaign," she added. "Inside and out, there are no limits."

In addition to Jirau, the campaign also featured 17 other women of different ages, body types, and backgrounds. Hailey Baldwin, Adut Akech, Taylor Hill, Valentina Sampaio, and Paloma Elsesser were among those featured. 

"Love Cloud Collection is a major moment in the brand's evolution," Raúl Martinez, Victoria Secret's chief creative director, said in a statement. "From the cast of incredible women that bring the collection to life, to the incredible inclusive spirit on set, this campaign is an important part of the new Victoria's Secret standard we are creating." 



 

The Victoria's Secret model kicked off her career in Puerto Rico in 2019. From there, she made her modeling debut at New York Fashion Week in 2020. While those were some big milestones, she assured herself that it was just the beginning. 

"When I was little, I looked myself in the mirror and said, 'I'm going to be a model and a businesswoman,'" she told PEOPLE at the time.

While at NYFW, Jirau was able to showcase her talents on an international stage, as she modeled for Marisa Santiago at the dress designer's runway show. She later told her Instagram followers, "I was born for this and I want to show the world that I have everything a model needs to shine."



 

Jirau, a successful model, is also living her businesswoman dreams with her own line—Alavett—how she spelled her favorite words to say, "I love it." She mentioned that Alavett is her "shout of joy," and she sells everything from shirts and wallets to mugs and phone cases with the signature brand name and heart doodle.

Jirau's story is proof that nothing is impossible and that people are slowly, but surely learning to be a lot more inclusive of people around them.



 

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